Thursday, January 28, 2010

The online resource, Wikipedia, defines the State of the Union Address as
: annual address presented by the President of the United States to the United States Congress. The address not only reports on the condition of the nation but also allows the president to outline his agenda and national priorities to Congress.
As I write today, I wonder if many of those in Network Marketing would be able to present their own State of the Union address to those in their downlines or to prospects?  Those that can are almost always different than those that can't in one major way - they treat their business like a business and not like a hobby.

One of the greatest pieces of advice I've gotten in Network Marketing came from my personal enroller (one of the top 10 of our company).  He said:
Treat your business like a business and not like a hobby.  Hobbies cost money... Businesses make money.

This is what I would like to encourage you to do today - treat your business like a business!  When you begin to do that, giving a "State of the Union Address" becomes a part of your daily routine.  You are able to say at the drop of a hat:
  • Were has your company been (How did you get started / What's your story)? 
  • What is the state of your company now (How much business did you do this week)? 
  • Where is your company going (What are you planning on doing TODAY to grow your business)?
If you will begin to treat your business like a business, I am confident you will see growth.  Understanding that all companies have good months and bad months, you will be able to ride the undulating tide of "No's" as you sort people out for your company.  You won't take offense when people don't want to join you in your venture or when they don't see the "Big Picture" like you do.  Why?  Because it's just business!

Take time today to evaluate your business; have your own "State of the Union Address".  And let today be the beginning of a great transition from having a hobby to owning a business!

Applauding You,
Networker Coach
Tuesday, January 19, 2010
Seth Godin is an expert on this question.  I encourage you to take a look at not your MLM company but rather yourself today.  In a world where people are being bombarded with advertisements by the thousands, what is going to make them stop and listen to your opportunity or product?  What makes you different from all the other MLM reps out there?  If you don't have an answer to that question, you need to watch this video!

Learn why even doing everything your upline tells you to do may never bring you the success it has brought them.  Here's a hint - they have figured out a way to stand out.

Wednesday, January 13, 2010
I ran across an article today by Gina Serpe and I have to admit the picture is what caught my attention (To read the actual article, click here).  Surely Gatorade wouldn't have made a "Haterade" refreshment line, so what is the deal?  Well, as I read the article, this was actually a stunt pulled by an individual.  "Kay told KUSA that with the help of an artist pal—one who had the good sense to remain anonymous—he planted 1,000 of the bottles across the state for the simple purpose of creating conversation."  I think he accomplished his goal... along with mounting legal concerns and pending lawsuits with the FDA and Gatorade.

You have to ask yourself, did he really accomplish his goal and if so, at what cost?  When you are promoting your primary business (whatever it is), you must always be consious of the facts you are claiming and the promises you are making.  I'm sure you have seen people make radical claims about their products - "Take this pill and it will cure all cancers", etc... I'm sure you have been approached many times with "get rich quick" schemes promising 6-figure incomes by "only invest X amount of dollars and never having to work more than 4 hours a week..."  All the while having people justify their claims and promises with the fact that yes, it does get people talking; and sometimes it even gets them signed up in your company for a month or two.  At least until they figure out that it really wasn't ALL cancers and that only 5% of those in the business ever see even a 5-Figure profit.  So is it worth it to make such claims?

As a network marketer, you are in business.  And like all businesses, there are those who strive to bring benefit to those they are working with; and there are those who are quickly out for a quick buck.  Make the decision today to be in the first group.  This does not mean you will never make any money - in fact, it will be quite the opposite.  By maintaining your integrity, you will begin to establish a trust with those you present to.  People are not idiots and they have all seen vaious forms of false advertising - they will see through your fantastic claims very quickly.  So what do you do if your product really is the best thing since sliced bread?

Give testimonies but always remember to let people know that each person is different.  Lay out the facts, let them know that you will be with them every step of the way, but always end your conversations with "I don't know if it will work for you or if this will be something that will be a fit - but it has been for me and I think you should at least give it a try!" 

Start conversations today but make sure they are the kind of conversations you can be proud of!

~Networker Coach
Monday, November 16, 2009

When you first start in Network Marketing, no matter what the product is, you are faced with one major question... What should you invest in? More product? Business Cards? Medical Studies that prove your products superiority? Mailers, flyer, water bottles, flip charts... the list goes on and on! And while most items do have a place, you are probably on a limited budget. So, my advice is this - Invest first and foremost in you! That's right, YOU. Before you spend money on additional product, flyers, etc., make sure that you have invested in your greatest assest.

Because here's the reality - people don't buy in to your product first, they buy into you. We are bombarded everyday with products claiming to lower our cholestorol, give us more energy and make us look 10 years younger. The people you are approaching have most likely been approached numerous time with various opportunities. So what will make the difference? To answer that, look at yourself. What made the difference for you?

There are thousands of network marketing "opportunities", what made you decide to go with the one you are in? My guess is that you respected the person telling you about it. There was something about them that made you actually believe what they were saying... at least you were willing to give it a try. And then when you tried it and actually saw results, you were excited about sharing this news and potential opportunity with others. But make no mistake, it started with the one who presented you with the opportunity - not the opportunity itself. This is great news!

Why is it great? Because that means if you want to have success in your opportunity, you simply have to invest in yourself. Become a better leader. Become someone that people respect. Become someone that when you talk, people listen. This won't mean that you will sign up every person you come in contact with; however, it will change the way potential people view you. You will become an expert that is on a successful path, one in which people want to join and don't want to miss out on; instead of having a "car salesman" persona that screams - "I am desperate to sign someone up!"

If you have you have an endless stream of income, invest in whatever you want. If your resources are limited, invest in YOU first!